Case Study: SEO Success for Global Tech Engineering Solutions
  • By Anusha
  • October 7, 2024
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Case Study: SEO Success for Global Tech Engineering Solutions

Global Tech Engineering Solutions, a leader in structural engineering solutions, partnered with us to enhance their online visibility through a comprehensive SEO strategy. This case study examines the progress made over a three-month period, focusing on keyword rankings across multiple states.

Objective

The primary objective was to improve search engine rankings for targeted keywords related to structural steel services in Texas, Florida, Delaware, and Maryland. By optimizing their website and content, we aimed to increase organic traffic and establish Global Tech Engineering Solutions as an authority in the industry.

Methodology

  • Keyword Research: Identified high-potential keywords relevant to structural steel services.
  • On-Page Optimization: Improved Meta tags, headers, and content to align with targeted keywords.
  • Content Creation: Developed high-quality, informative content to engage users and improve dwell time.
  • Technical SEO: Ensured website speed, mobile responsiveness, and crawlability were optimized.
  • Monitoring and Reporting: Regularly tracked keyword performance to adjust strategies as needed.

Keyword Performance Analysis

Delaware Rankings

Keyword19th July18th Aug23rd Sep
steel connection design in Delaware147
BIM steel detailing in Delaware745
Structural Steel BIM Services in Delaware245
structural steel connection design software in Delaware214

Insights: Consistently high rankings were maintained, especially for keywords related to structural steel services.

Texas Rankings

Keyword19th July18th Aug23rd Sep
steel connection design in Texas181120
BIM steel detailing in Texas251927
Structural Steel BIM Services in Texas16616
beam to beam end plate connection in TexasNot RankedNot Ranked5
structural steel connection design software in Texas6410
structural steel design and analysis in Texas4813

Insights: Significant improvements were observed, particularly with the keyword “beam to beam end plate connection in Texas,” which moved from not ranked to 5th place.

Florida Rankings

Keyword19th July18th Aug23rd Sep
steel connection design in FloridaNot Ranked3417
BIM steel detailing in Florida231021
Structural Steel BIM Services in Florida151110
beam to beam end plate connection in FloridaNot RankedNot Ranked44

Insights: The ranking for “steel connection design in Florida” jumped significantly, demonstrating the effectiveness of our strategy.

Maryland Rankings

Keyword19th July18th Aug23rd Sep
steel connection design in MarylandNot Ranked614
BIM steel detailing in Maryland227
Structural Steel BIM Services in Maryland438

Insights: While some keywords improved, others, like “steel connection design in Maryland,” showed a drop in ranking due to a lack of focused SEO efforts. We did not optimize content specifically for these keywords last month, resulting in decreased visibility.

Conclusion

Over the three-month period, Global Tech Engineering Solutions witnessed notable improvements in keyword rankings across various states. The most significant success was seen in Texas, where several keywords surged into higher positions. However, we observed that certain keywords, particularly in Maryland, experienced a ranking drop due to insufficient SEO focus.

To maintain and further improve rankings, we recommend continuing to optimize all targeted keywords consistently.

Next Steps

  1. Content Expansion: Continue creating targeted content around high-ranking keywords.
  2. Link Building: Develop a robust backlink strategy to further enhance domain authority.
  3. Performance Monitoring: Regularly assess keyword performance and adjust strategies accordingly.

By maintaining momentum in their SEO efforts, Global Tech Engineering Solutions can expect continued growth in organic traffic and brand recognition in the structural steel market.

Contact Us for Your SEO Needs

Are you ready to enhance your online visibility and drive more traffic to your website? At Blackspace Applications, we specialize in tailored SEO strategies designed to meet your specific business goals. Whether you need keyword optimization, content creation, or a comprehensive SEO audit, our expert team is here to help.

Let’s Discuss Your SEO Strategy

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