
Case Study: SEO Success for Global Tech Engineering Solutions
Global Tech Engineering Solutions, a leader in structural engineering solutions, partnered with us to enhance their online visibility through a comprehensive SEO strategy. This case study examines the progress made over a three-month period, focusing on keyword rankings across multiple states.
Objective
The primary objective was to improve search engine rankings for targeted keywords related to structural steel services in Texas, Florida, Delaware, and Maryland. By optimizing their website and content, we aimed to increase organic traffic and establish Global Tech Engineering Solutions as an authority in the industry.
Methodology
- Keyword Research: Identified high-potential keywords relevant to structural steel services.
- On-Page Optimization: Improved Meta tags, headers, and content to align with targeted keywords.
- Content Creation: Developed high-quality, informative content to engage users and improve dwell time.
- Technical SEO: Ensured website speed, mobile responsiveness, and crawlability were optimized.
- Monitoring and Reporting: Regularly tracked keyword performance to adjust strategies as needed.
Keyword Performance Analysis
Delaware Rankings
Keyword | 19th July | 18th Aug | 23rd Sep |
steel connection design in Delaware | 1 | 4 | 7 |
BIM steel detailing in Delaware | 7 | 4 | 5 |
Structural Steel BIM Services in Delaware | 2 | 4 | 5 |
structural steel connection design software in Delaware | 2 | 1 | 4 |
Insights: Consistently high rankings were maintained, especially for keywords related to structural steel services.

Texas Rankings
Keyword | 19th July | 18th Aug | 23rd Sep |
steel connection design in Texas | 18 | 11 | 20 |
BIM steel detailing in Texas | 25 | 19 | 27 |
Structural Steel BIM Services in Texas | 16 | 6 | 16 |
beam to beam end plate connection in Texas | Not Ranked | Not Ranked | 5 |
structural steel connection design software in Texas | 6 | 4 | 10 |
structural steel design and analysis in Texas | 4 | 8 | 13 |
Insights: Significant improvements were observed, particularly with the keyword “beam to beam end plate connection in Texas,” which moved from not ranked to 5th place.

Florida Rankings
Keyword | 19th July | 18th Aug | 23rd Sep |
steel connection design in Florida | Not Ranked | 34 | 17 |
BIM steel detailing in Florida | 23 | 10 | 21 |
Structural Steel BIM Services in Florida | 15 | 11 | 10 |
beam to beam end plate connection in Florida | Not Ranked | Not Ranked | 44 |
Insights: The ranking for “steel connection design in Florida” jumped significantly, demonstrating the effectiveness of our strategy.

Maryland Rankings
Keyword | 19th July | 18th Aug | 23rd Sep |
steel connection design in Maryland | Not Ranked | 6 | 14 |
BIM steel detailing in Maryland | 2 | 2 | 7 |
Structural Steel BIM Services in Maryland | 4 | 3 | 8 |
Insights: While some keywords improved, others, like “steel connection design in Maryland,” showed a drop in ranking due to a lack of focused SEO efforts. We did not optimize content specifically for these keywords last month, resulting in decreased visibility.

Conclusion
Over the three-month period, Global Tech Engineering Solutions witnessed notable improvements in keyword rankings across various states. The most significant success was seen in Texas, where several keywords surged into higher positions. However, we observed that certain keywords, particularly in Maryland, experienced a ranking drop due to insufficient SEO focus.
To maintain and further improve rankings, we recommend continuing to optimize all targeted keywords consistently.
Next Steps
- Content Expansion: Continue creating targeted content around high-ranking keywords.
- Link Building: Develop a robust backlink strategy to further enhance domain authority.
- Performance Monitoring: Regularly assess keyword performance and adjust strategies accordingly.
By maintaining momentum in their SEO efforts, Global Tech Engineering Solutions can expect continued growth in organic traffic and brand recognition in the structural steel market.
Contact Us for Your SEO Needs
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